Just about all marketers, myself included, have an intense love affair for data, and analytics. We want to track, measure, and record just about everything, in hopes of gaining actionable [...]

The true beauty of social media, is its ability to allow people to congregate outside of their traditional demographics, geographic locations, and social circles, with people who share similar interests. [...]

All too often, I hear companies say the reason they have a  Facebook page, is simply “to have a Facebook page”.  If you are going to spend significant time, and [...]

In an economy where consumers are continuously reevaluating brands, marketers are fighting a continuous uphill battle to keep branded products from losing market share to private labels. As number of [...]

“I Hear about Twitter constantly, but I don’t understand it” Turn on the the news, open a magazine, or just talking to a friend, one word you are likely to [...]

This video features 500 liters of water-based, environmentally friendly paint, being spilled by bicycles onto the streets of Rosenthaler Platz, Berlin. The paint is brushed throughout the intersection by moving [...]